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unpretentious tees for lux beach bums

man on kailua beach wearing grey pocket tee; back features off-white “sea-weed” panel of floating leaf motifs and seagrass
 
man on kailua beach wearing grey pocket tee; back features off-white “sea-weed” panel of floating leaf motifs and seagrass
back view flat lay of grey garment-dyed pocket tee with centered off-white sea-weed leaf panel between the shoulders

sea weed - men’s kolohe series pocket tee (grey)

$48.00
la Musee de la bootee
la Musee de la bootee
new

la musée de la bootée - kolohe series men's tee - mustard yellow

$38.00
 
 

man-o-peace - men’s classic tee (burgundy)

$38.00
woman wearing natural/forest ringer tee with small charcoal seahorse at chest on Kailua beach
front view of natural/forest ringer tee with forest green seahorse print at left chest
woman wearing natural/forest ringer tee with small charcoal seahorse at chest on Kailua beach
front view of natural/forest ringer tee with forest green seahorse print at left chest

seahorse - classic women's ringer tee: ‘upena & niho (natural/forest)

$38.00
woman on Kailua beach wearing a light-rose crop top with a burgundy honu (sea turtle) graphic, looking toward the ocean
 
woman on Kailua beach wearing a light-rose crop top with a burgundy honu (sea turtle) graphic, looking toward the ocean

peace honu - women’s crop top classic tee (light rose/burgundy)

$38.00
 

be pono - men's long-sleeve rash guard UV protection with kokiʻo keʻokeʻo design

$68.00

designed in kailua

we design with aloha. small-town vibes, feet in sand, head in clouds, body on waves. respectful language (ʻokina/kahakō), and strive for zero clichés.

unpretentious quality

carefully selected materials; small runs; made to order for less waste, more unique, more freshness.

mālama ʻāina

a portion of our profits support Sustainable Coastlines Hawaiʻi. mahalo for helping keep our beaches clean.